A Design Studio For Social Impact.
About
We are creative minds that are passionate about human-centered work. We want social enterprises to get recognized more for the impact their work has on society. We decided to help the only way we know-how by creating thoughtful brand strategies, brilliant brand identities, immersive graphics, and user-friendly websites.
As a product of a local Atlanta social enterprise, Create Your Dreams; I know firsthand the impact these social enterprises can have on one’s life. For this reason, I decided to found Greywhale with the express purpose of serving these organizations.
I discovered in my research that social enterprises seem to have a bit of a branding problem. From there, I engaged a few social entrepreneurs to learn more about their problems. One thing that came up time and time again was the trouble they had cultivating an interested and informed audience.
With this in mind, the term Greywhale came into being. A Greywhale is the gap between the important work an organization does and how that work and organization are branded. My purpose in working with social enterprises isn’t only to create a brand identity or stunning graphics. It’s to close that gap, bringing their work and brand together in perfect harmony.
Our goal is simple, to create the brand your work deserves.
Founder
Micah Smith
Creative Director
Micah is an experienced creative director, graphic designer, and web designer that focuses on understanding, managing and exceeding client expectations from conception to creation and execution. He delivers creative solutions through sound project management discipline and tight management of timelines. Critical to this success is constant communication with clients for updates on project progress.
Expertise
Brand
Brand Strategy / Brand Positioning / Brand Identity / Communication
Design
Graphic Design / Packaging Design / Social Media Design / Apparel Design
Web
Web Design / Web Development
Vision
Our vision is to become the number one branding agency for black-owned and operated social enterprises in the US.