Idea X Lead Y
Innovation for social impact.
Client
Idea X Lead Y
Outcome
A unique logo, a futuristic minimalist brand identity, and a detailed style guide describing in-depth the visual language for the brand.
Project Scope
Branding & Identity Design
Challenge
How do we innovate for social good? This is the question that Kerel Fryar pondered, before taking the initiative to found IdeaXLeadY. A social impact company that facilitates workshops that make use of design thinking to innovate solutions for nonprofits tackling important social issues
Design
The attributes that best describe IdeaXLeadY are transparent, empathetic, caring, human-centered, and innovative. Using these attributes we crafted an identity that embodies a sleek and modern take on social impact companies. Design thinking is at the core of what the brand offers. The stages of rapid prototyping using design thinking opportunity clarification, interactive mockups, proof of values, and usability testing are expressed through the colors chosen to represent IdeaXLeadY. Lines are an essential visual element illustrating the intersection of ideas and action, where possibility meets practicality.
